Deep strategy & complex reasoning
ChatGPT GPT-5.5 Thinking / Claude Opus 4.7
Strong for difficult professional work, reasoning, long-horizon analysis, and agentic tasks.
BrevityMedium or high reasoning. Use xhigh only for highest-value complex work.
Best ForStrategy, audits, business plans, technical diagnosis, agentic workflows.
Avoid WhenSimple captions, commodity summaries, or low-risk tasks where speed matters more.
Everyday marketing & client deliverables
ChatGPT GPT-5.5 / Claude Sonnet 4.6
Balanced quality for copy, briefs, strategy notes, client-facing docs, and iterative edits.
BrevityStandard or Detailed. Ask for examples, constraints, and a final QA pass.
Best ForCampaigns, social posts, emails, landing page sections, service pages.
Avoid WhenFresh research claims without browsing or citations.
Fast drafting & high-volume lightweight work
Claude Haiku 4.5 / Gemini Flash or Flash-Lite
Useful when speed and volume matter more than deep reasoning.
BrevityConcise. Strong templates. Batch tasks.
Best ForClassification, tagging, rewriting, simple extraction, early drafts.
Avoid WhenHigh-stakes strategy, complex code, legal/compliance-heavy work.
Current research, competitors, trends, facts
Perplexity Sonar / Agent API
Designed for web-grounded answers, real-time retrieval, and citations.
BrevityDetailed with source list. Require exact dates and URLs.
Best ForMarket research, competitor pages, pricing, policy checks, current events.
Avoid WhenTasks that use only private files or internal data.
SEO / AEO / GEO content production
ChatGPT GPT-5.5 + Perplexity Sonar + Claude Sonnet
Combines reasoning, current source-gathering, and clean long-form writing.
BrevityDetailed. Force search intent, internal links, FAQs, schema, and citations.
Best ForArticles, topical maps, service pages, answer-engine-ready copy.
Avoid WhenPublishing current claims without source verification.
Image prompt engineering & editable design
Gemini Image Models / Canva AI / ChatGPT for prompt refinement
Use a text model for prompt strategy and image/design tools for production and editing.
BrevityExact Spec. Include aspect ratio, camera, style, lighting, negative prompt.
Best ForAds, social graphics, brand mockups, product visuals.
Avoid WhenWhen exact brand/legal usage rights are not confirmed.
Video prompt engineering & AI UGC ads
Higgsfield for generation + ChatGPT/Claude for storyboarding
Video outputs need scene logic, motion progression, platform-native framing, and negative prompts.
BrevityExact Spec. 8-second modules work well for social testing.
Best ForUGC-style ads, product moments, hero video concepts, creative tests.
Avoid WhenComplex factual claims or brand claims that should be scripted separately.
Spreadsheet, data analysis & structured output
ChatGPT GPT-5.5 Thinking / Gemini 3.1 Pro Preview
Good for structured reasoning, tool use, and multi-step analysis when data is supplied.
BrevityDetailed. Require assumptions, formulas, checks, and decision summary.
Best ForDashboards, data interpretation, KPI reviews, campaign analysis.
Avoid WhenDirty datasets without definitions or source context.
The instruction you give at the start of a prompt determines how much output you get. Picking the wrong brevity wastes time on output you'll edit down — or leaves you with too little to work with.
Concise
Headlines, captions, hooks
Use for short-form output: SMS, social options, quick variants.
Be direct. No preamble. Give 5–10 options. Each option should be short and usable.
Standard
Most business tasks
Normal marketing, writing, and decision tasks with enough structure to implement.
Use a practical, structured answer with enough detail to implement.
Detailed
Audits, strategy, SEO
Use for client-facing deliverables that need logic, trade-offs, and next steps.
Go deeper. Include assumptions, logic, tradeoffs, priority, examples, and execution steps.
Exhaustive
SOPs, full plans, investment docs
High-stakes deliverables that need edge cases, risks, and documentation.
Boil the ocean. Cover edge cases, risks, dependencies, tests, and documentation.
Exact Spec
Image & video production
Production-ready prompts for generative media tools.
Describe the visible scene, camera, lens, lighting, composition, motion, duration, aspect ratio, and negative prompts.